Every game has a second scoreboard. Get on it.
The Sports Columnist covers the deals, the money and the decisions behind sport. Partner with us to reach the people who run, fund and build the business of sport in India.
of our readers work in the sports industry
A free newsletter, every week
Small crowd. Right crowd.
Our readers don't just follow sport. They work in it, invest in it and build it. That makes every impression count.
- Leagues and teams
- Brands and sponsors
- Agencies
- Founders
- Investors
- Athletes and their teams
Four ways to get on the scoreboard.
Tap a property to see what a partnership includes.
The Dugout
Our free Monday newsletter on the business of sport, read by people who work in it.
WHAT'S INCLUDED- Top-of-email placement
- A written partner spotlight
- Your link in every issue
- A results report after each run
Pick your line-up.
Choose the properties you're interested in, pick how you'd like to play, and send us your game plan. We'll come back with a tailored proposal.
Plan around the big moments.
- EVERY MONThe DugoutOur newsletter, every week
- DEC 2026IPL auctionPlan Dugout and Studio campaigns around it
- EARLY 2027The Press BoxSeason One begins
- FEB–MARWPL seasonA big moment for women's sport
- MAR–MAYIPL seasonIndian sport's biggest audience
- WEEKLYThe PlaymakerA new founder, every week
Dates are indicative and may change.
Credibility is what you're buying.
Coverage isn't for sale
Partners never buy stories, interviews or opinions. Our reporting stays independent.
Everything is labelled
Presented by, In partnership with, or Partner content. Always clear.
Editorial stays ours
Even in co-produced series, the story is ours to tell.
We report back
Every partnership ends with a clear results report.
Mostly people who work in and around sport: leagues, teams, brands, agencies, founders and investors, plus students who want to join the industry.
Yes. A Starting XI partnership is the easiest way to try us, starting with one issue or one property.
No. Partners are clearly labelled, and they never influence our reporting, rankings or opinions.
Yes. Columnist Studio creates launch kits, carousels, explainer videos and reports for sports brands.
Let's talk.
Tell us what you want to achieve, and we'll build a partnership around it.
chandanashankar@thesportscolumnist.comOr build your game plan ↑