THE SPORTS COLUMNISTThe business of sport, with a point of view
How we work

Editorial standards

The Sports Columnist is an independent sports business publication from The Columnist Studio. We cover sponsorship, media rights, investment, sports tech and careers in sport, India-first with a global view.

accuracy.

We report what we can verify. Deal values, figures and quotes are checked against primary sources: company filings, official statements, league and federation documents, or people with direct knowledge. When a figure is an estimate or reported elsewhere, we say so and link to the source.

opinion and analysis.

We write with a point of view. Analysis and opinion are clearly labelled and always grounded in facts we disclose. News reporting and commercial content are kept separate.

sources.

We name sources wherever possible. We grant anonymity only when a source would face real harm, and only when the information is important and cannot be obtained another way.

corrections.

When we get something wrong, we fix it promptly and note the correction at the end of the article with the date it was made. To report an error, contact us.

independence.

Advertisers and partners have no say over our editorial coverage. Sponsored content, if we publish any, is always labelled. Writers disclose any personal or financial interest in the companies they cover.

who we are.

Every article carries a byline linking to the writer's profile. Read more about us.