Our point of view
The Sports Columnist
The business of sport, with a point of view.
Sport is more than what happens on the field. Behind every competition are decisions about money, ownership, technology and the people who make the industry work.
The Sports Columnist is a sports business media brand covering sponsorships, media rights, investment, sports tech and careers. We focus on what happened, why it matters and what comes next.
the stories behind the sport.
Our articles put commercial decisions in context. Our explainers make the industry easier to understand. The Deal Sheet brings the week’s business into focus.