Free guide · 2026 edition
The Indian Sports Business Map 2026
₹1.99 lakh crore, mapped: who makes it, who spends it, and where it's going.
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what's inside.
- The economy at a glance: the numbers behind India's sports economy
- The map: who's who across leagues, media, brands, tech and gaming
- Who pays for Indian sport: Team India's sponsors and the IPL's big backers
- Stars price themselves: the IPL player market and the ₹40 crore question
- The deals of 2026 and the brand battle
- The policy push: Khelo India, CWG 2030 and the Olympic bid
- How to get into the business of sport
Who it's for
For anyone who works in sport, invests in it, or wants a career in it.