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every game has a
second scoreboard.

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The Sports Columnist covers the business behind sport: the deals, money and decisions that shape the game. India-first, with a global view.

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Beyond the scoreboard

what we'll cover.

01

the deals.

Sponsorships, transfers and partnerships, and what they're really worth.

02

the money.

Media rights, valuations and where the revenue in sport flows.

03

the tech.

The startups and technology changing how sport is played, watched and run.

04

the people.

The founders, executives and investors building the business of sport.

how you'll get it.

Launching soon

the deal sheet.

Our free newsletter. The week in sports business, every Monday, in five minutes.

Launching soon

the press box.

Conversations with the founders, investors and executives shaping sport.

Launching soon

explained.

Clear, sharp breakdowns of how the business of sport actually works.

everyone sees the game.
few see what's behind it.

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The Sports Columnist coming soon: every game has a second scoreboard.