The Sports Columnist

The Sports Columnist

Brands and Marketing

The money, deals and decisions shaping brands and marketing in sport.

Banner reading “Built for India. Priced to win.” with the Nike Vegam Run in volt yellow and pink, side by side

Brands and Marketing

Nike made a running shoe just for India. Here’s why the ₹3,795 price tag matters

30 Oct 2026 · 4 min read

Visa sports sponsorship: how Visa turns sponsorship rights into business for itself and its partner banks

Brands and Marketing

Visa sports sponsorship: how Visa turns sponsorship rights into business

30 Oct 2026 · 5 min read