https://thesportscolumnist.com/anta-sports-brands-puma-amer-sports The Sports Columnisten 2026-11-06T19:54:48.099+00:00 Anta Sports owns more of your sportswear than you think https://thesportscolumnist.com/ipl-40-crore-retention The Sports Columnisten 2026-11-06T17:36:07.803+00:00 IPL stars want ₹40 crore retentions. Is any player worth a quarter of a team's purse? https://thesportscolumnist.com/sachin-tendulkar-metasports-interactive-investment The Sports Columnisten 2026-11-06T12:26:29.203+00:00 Sachin Tendulkar has invested in Metasports Interactive. Why cricket’s biggest legend is betting on gaming https://thesportscolumnist.com/cristiano-ronaldo-retirement-brand-business The Sports Columnisten 2026-11-05T17:04:04.984+00:00 Cristiano Ronaldo has retired from international football. What happens to the business of his brand? https://thesportscolumnist.com/virat-kohli-records The Sports Columnisten 2026-11-05T14:56:16.901+00:00 Virat Kohli records at 38: the king who rewrote cricket https://thesportscolumnist.com/melbourne-renegades-sale-big-bash-private-investment The Sports Columnisten 2026-11-04T21:53:58.567+00:00 Cricket Australia is selling the Melbourne Renegades. Is the Big Bash the next IPL-style investment?