A beer brand signed up with five IPL teams in 2026, without selling beer. How Budweiser 0.0 used the rules on surrogate advertising, and why five teams beat one.
Sponsorships, transfers and partnerships, and what they're really worth.
Media rights, valuations and where the revenue in sport flows.
The startups and technology changing how sport is played, watched and run.
The founders, executives and investors building the business of sport.
Our free newsletter. The week in sports business, every Monday, in five minutes.
Conversations with the founders, investors and executives shaping sport.
Clear, sharp breakdowns of how the business of sport actually works.
everyone sees the game.
few see what's behind it.
The week in sports business, in five minutes. Be first to read our stories. No spam, ever.
